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 All objectives, strategies and executions developed by DMG.		 Close Window
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Ideas, Layout & Design © DiPietro Marketing Group
BACKGROUND
- Conte Brothers, Inc.  Haddonfield, NJ
- 50-year old auto complex that includes auto service, leasing and sales

"I want to deal with *you*."  CEO

MARKETING STRATEGY
Cross-sell services as those that lease service elsewhere, those that service  buy elsewhere, etc.

MAIN MESSAGE
Conte Brothers does sell you a car.  Instead, it provides you with facts as an advisor; you make the call.

MEDIA ADDITIONAL TO WEB SITE MARKETING TOOL
1 - Search directory listings
2 - eBay
3 - co-marketing opportunities
4 - direct mail 

5 - stationery. 


6 - online advertising 

7 - database set-up & mgt
 

8 - brochures 


POSITIONING LINE CREATED BY DMG
An Intelligent Way To Lease, Buy & Service a Car

previous line - the company did not have one
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(C) 2009 DiPietro Marketing Group LLC  *  PO Box 1341  *  Marlton, NJ 08053-1341 USA  *  888.331.0009