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Questions? 888.331.0009 8:30-5:30 ET momentum at dipietro dot biz |
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CLIENT General Floor Industries, Inc. http://www.generalfloor.com Bellmawr, NJ |
> Close Window Any links will open in a new window. All objectives, strategies and executions developed by DMG. The following are comps; links will not work. Ideas, Layouts & Designs © DiPietro Marketing Group |
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NOTES - The main image of a warehouse is stock photography used for presentation purposes. The actual shot will be of a brand new facility, taken from the same perspective and showing rolls upon rolls of carpet ready to load. In the lower left corner of the shot will be reversed out in white "New 100,000 Sq Ft Warehouse". (The target deals in square footage every day...they will know exactly how large 100,000 sq ft really is, and what that means to them.) - The main image will contain 4-6 images, each of which demonstrate the points of greater availability, lowest prices and quicker delivery to the job site. The Flash will play once through all images, then stop on the warehouse shot as above that will also include the main nav. Ideas, Layout & Design © DiPietro Marketing Group |
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BACKGROUND - General Floor Industries, Belmawr, NJ - 41-year old, $50M wholesaler of floor coverings (carpet, tile, laminate, hardwood). "You're right...we need a marketing tool, not an online brochure." COO MARKETING OBJECTIVE 1. Help stem the flow of independent contractors defecting to competitive wholesalers. 2. Sign up new independent contractors. MARKETING STRATEGY Differentiate from competitors by making GeneralFloor.com a tool to help accounts run their businesses, grow their business and learn more about the profession. MAIN MESSAGE New 100,000 square foot warehouse, largest on the East Coast, means greater availability, lowest prices and quicker delivery to the job site. |
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