MMS

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All objectives, strategies and executions developed by DMG.

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Ideas, Layout & Design © DiPietro Marketing Group

BACKGROUND
- Medford Mailbox Shop, Medford, NJ

"After 3 years online already, I don't believe there's any additional business you can get me." Owner

MARKETING STRATEGY
1. With research suggesting an opening online for a multi-line e-retailer, position the company as the online source for all brands of mailbox systems in all price ranges - the online superstore for such goods.

2. Due to the company's non-belief in advertising, be sure to properly optimize the site for natural search engine rankings.

MEDIA ADDITIONAL TO THE WEB SITE MARKETING TOOL
- Free online directories
- Free shopping comparison site
- online research
- local magazines
- regional newspapers along the East coast shoreline

POSITIONING LINE CREATED BY DMG
For Your Home's Finishing Touch

THE RESULTS
- 900% increase in orders
- 1100% increase in unique visitors

HOME PAGE DMG'S REPLACED

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