MP Contract Flooring

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All objectives, strategies and executions developed by DMG.

The following is a comp; links will not work.

NOTE - The main image (warehouse) is video which demonstrates the points of greater availability, lowest prices and quicker delivery to the job site.
Ideas, Layout & Design © DiPietro Marketing Group

BACKGROUND
- MP Contract Flooring, a division of General Floor Industries, Belmawr, NJ
- 41-year old, $50M wholesaler of floor coverings (carpet, tile, laminate, hardwood).

"We're hurting...make us look like we belong." Marketing Manager

OBJECTIVE
Position as a seasoned, reliable, bona fide alternative to existing competition to help increase currently low market share.

MAIN MESSAGE
New 100,000 square foot warehouse = greater availability, lowest prices and quicker delivery than competitors.

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