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BACKGROUND - Maple Spring Beds, Leeds, West Yorkshire, England (which has since been re-launched as TheSolidWoodFurniture.com) - leading online retailer of bedding products in the UK MAIN MESSAGE The source for elegant bedding at affordable prices and the quickest country-wide shipping. CREATIVE STRATEGY 1. Exude 'elegance' via the judicious use of white space. 2. Build trust via professional look, money-back guarantee image, use of people images wherever possible, and use of whatever icons possible such as PayPal, credit cards accepted, associations a member of, etc. POSITIONING LINE CREATED BY DMG A Silent Night's Sleep In Just A Few Days ORIGINAL HOME PAGE  |
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