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 DMG Holiday Schedule January 1 - New Year's Day January 18 - Martin Luther King Day February 15 - President's Day April 2 - Good Friday April 5 - Easter Monday May 31 - Memorial Day September 6 - Labor Day October 11 - Columbus Day November 25 - Thanksgiving Day November 26 - Day After Thanksgiving December 24 - Christmas Eve Day |
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dipietro marketing group llcDiPietro Marketing Group's roots are in traditional marketing. Steve DiPietro founder and President, was one of the very first marketers to begin to apply time-honored marketing principles to the internet, beginning in the late 1990s.Mission To help SMBs with up to $50M in sales build their businesses online through marketing, creative and production. Philosophy A web site is a marketing tool. It is a sales person. The end game is sales or leads. Therefore, the means to the end is marketing, not technology. A holistic approach that involves the integration of any number of online and / or offline marketing methods designed to do one thing... make the cash register ring. How DMG Is Set Up: The Three Legged Stool DiPietro Marketing Group's structure covers the 3 disciplines involved with online marketing tools (web sites): 1.) Strategic marketing & communications -Can include any combination of determining what a site should communicate to prospects, competitive analysis, customer research, product selection and pricing strategies, media planning & buying, PR, etc. 2.) Creative - Art direction by traditionally-trained art directors skilled in visual communications. - Copywriting that compels visitors to do what it is you want them to do. 3.) Production - Web development including custom-built sites, open source, etc., built with the ability to speak to Google, Bing and Yahoo in particular. - eCommerce store analysis with recommendations as to which is best for a given situation. A sampling of ecom systems DMG is experienced with: AmeriCommerce, Volusion, Network Solutions, and Merchandizer. Conclusion The reality is that sales, leads, buy rate, bounce rate, cost per acquisition, etc. require all 3 disciplines. Determining which discipline is more important is like asking which leg is most important on a 3-legged stool. What DMG Typically Does In some cases, we're starting at the beginning. In other cases, we're brought in at one stage or another.
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