Steve DiPietro ecommerce consultant

About Steve DiPietro

In late 1997, Steve DiPietro recognized that the internet was yet one more marketing medium, and began to apply traditional marketing principles to it.

One of the 1st to: use HTML email; track email campaign click-through-to-sale; apply traditional metrics (ROI, AOV, CPA) to ONLINE MARKETING; apply traditional creative strategy to web site design.

Guided Music123.com from 5th to 2nd largest musical instrument e-retailer in 1-year's time.

The 65th advertiser in the

      quick facts

   ...coined the term Bounce Rate in 1998
   ...founder, DiPietro Marketing Group LLC
   ...university guest lecturer on the subject of internet marketing
   ...an eCOMMERCE-GUIDE.COM contributing writer

    Commission Junction affiliate
    marketing network, which now
    numbers a few thousand.

  • Built the largest revenue- producing affiliate program in Commission Junction's history.
       View Steve DiPietro's profile on LinkedIn
For web designs that convert and qualified prospects at lower costs, start building the marketing momentum...contact DMG now!
888.331.0009
momentum at DiPietro dot biz
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