DiPietro Marketing Group’s roots are in traditional marketing. Steve DiPietro founder and President, was one of the very first marketers to begin to apply time-honored marketing principles to the internet, beginning in the late 1990s.

Mission

To help SMBs with up to $50M in sales build their businesses online through marketing, creative and production.

Philosophy

A web site is a marketing tool. It is a sales person. The end game is sales or leads. Therefore, the means to the end is marketing, not technology.

A holistic approach that involves the integration of any number of online and / or offline marketing methods designed to do one thing…
make the cash register ring.

How DMG Is Set Up: The Three Legged Stool

DiPietro Marketing Group’s structure covers the 3 disciplines involved with online marketing tools (web sites):
1.) Strategic marketing & communications
-Can include any combination of determining what a site should communicate to prospects, competitive analysis, customer research, product selection and pricing strategies, media planning & buying, PR, etc.

2.) Creative
- Art direction by traditionally-trained art directors skilled in visual communications.
- Copywriting that compels visitors to do what it is you want them to do.

3.) Production
- Web development including custom-built sites, open source, etc., built with the ability to speak to Google, Bing and Yahoo in particular.
- eCommerce store analysis with recommendations as to which is best for a given situation. A sampling of ecom systems DMG is experienced with: AmeriCommerce, Volusion, Network Solutions, and Merchandizer.

Conclusion
The reality is that sales, leads, buy rate, bounce rate, cost per acquisition, etc. require all 3 disciplines. Determining which discipline is more important is like asking which leg is most important on a 3-legged stool.

What DMG Typically Does

In some cases, we’re starting at the beginning. In other cases, we’re brought in at one stage or another.

• Competitive analysis
• Customer analysis
• Strategic positioning
• Logo Design
• Web design
• eCommerce system analysis & recommendation
• eCommerce store set-up
• On-going ecommerce store maintenance
• On-going marketing / advertising

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