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home > marketing
> cost per acquisitioncost per acquisition
person walking down the street looks just like the type of person who
buys from you. On an average sale, you have a $50 gross profit. Would
you hand that person $5 to buy from you?Knowing that the average customer will purchase 2 additional times over the next 12 months, and your combined gross profit on the three purchases will be $150, would you pay more than $5 to convince that person to make the first purchase? The answer to both questions, generally, should be "Yes!". Do you know how much you should be investing to acquire each new customer given your specific business metrics? Do you know how to drive down that investment amount, creating even larger returns for you? DiPietro Marketing Group LLC does. Read this article we wrote. Then start building some momentum and call DMG. 888.331.0009 Monday-Friday, 8:30-5:30 Eastern |
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