• Twenty-percent of prestige brands do not allow fans to post on their walls, but they all got lower ratings than the brands that do let people post on their walls.
• Analysis of more than 800 brand wall posts demonstrates that posts about products garnered the highest interaction rates across the study.
• Posts around contests and promotions registered the lowest interaction rates. Results of the American Express Small Business Monitor in the US recently reported that for marketing their businesses, more entrepreneurs are using social media to attract new customers (44%, up from 39% six months ago), specifically: 35% are using Facebook

1. Coca-Cola: 21.6 million fans

2. Starbucks: 19 million fans

3. Oreo: 16.2 million fans

4. Disney: 15.6 million fans

5. Red Bull: 14.7 million fans