While it is not difficult to set up your Volusion Social Store on Facebook, the key is in the customization. It is important to carry over your message as well as the look and feel of your online store to Facebook.

We recently set up a Volusion Social Store for our client, LaptopBatteryExpress.com. We carried over the main message and the look & feel of the site to Facebook. The result is in less than 3 weeks, the Social Store on Facebook has a conversion rate of 25%.

Read more about Facebook Marketing on our Facebook Marketing page.

However, like most shopping carts, it’s built-in product review feature leaves something to be desired. That’s understandable as shopping carts, including BigCommerce, have so many areas to be concerned with and need to keep up-to-date (shipping function, merchandising features, shopping engine integration, etc.) that it’s difficult for these systems to have the very best of every single thing.

The primary feature so many built-in product reviews do not offer is the ability to automatically push email messages to customers at a certain amount of days after purchase. These messages ask the customer for a product review, include an image of each product the customer bought, and link to the appropriate product review page.

Easy for the customer. Completely automated for the merchant.

In the area of product reviews, DMG recommends and uses for clients Power Reviews.  The Power Reviews Express product review plan is a low-cost, full-featured social commerce product review system that is perfect for many ecommerce online stores.

Integrating Power Reviews and BigCommerce can be tricky. DMG has the experience and depth of knowledge with the two systems to have Power Reviews integrated and fully functional with your BigCommerce store up in a minimal amount of time.

Recent clients for whom DMG has integrated BigCommerce and Power Reviews include:

PhotonLight.com
EcoBayHome.com

Pricing is generally $395, but could be a little more depending on this, that and one other thing.

DiPietro Marketing Group LLC is an authorized BigCommerce partner designer and product reviews integration provider.

Starting with the page titled ‘Medical Animations’ (the most relevant key phrase), we have begun testing different landing page designs using Google Website Optimizer. Along with the original page (same design as the other pages on the site), DMG has designed 2 alternate versions page using different layouts and color schemes. The goal is to determine which layout and color scheme converts the greatest amount of visitors to leads. Leads in this case are those who make contact by completing on of a few forms.

The original design and the 2 variations. Variation 1 has the greatest conversion rate to date in the Google Website Optimizer landing page test.

It is very early in the test, but so far, the 2 alternate versions are about even in conversions, both out-pulling the original. We’ll keep you posted on the results as the test continues.

The challenge: re-brand an international B2B company including logo design, web design and positioning line.

Positioning Line

Logo Design

Web Design

The web design won a MarCom Platinum Award.

In the spring of 2011, LaptopBatteryExpress.com asked DMG to update the web design. So, why would anyone want to try to improve on an award-winning web design?

Client’s know their business. LaptopBatteryExpress.com believed that, with the mass acceptance of the Apple iPad that began in early 2010, more and more prospects would be looking to buy while viewing the site on a tablet computer. Google Analytics confirmed this. The site, being designed a couple of years prior, did not display well enough on tablets. So, DMG set out to update the web design to accommodate tablet viewing. And, while at it, design in more content space.

Award-winning web design, updated to accommodate the iPad…