Steve DiPietro coined the term Bounce Rate in 1998

white paper
Web Site Bounce Rate

Bounce Rate is the percentage of
web site visitors who arrive at any individual page, then leave without getting any deeper into the site.

The Bounce Rate White Paper includes...
  • How To Calculate Bounce Rate
     
  • What It Means To You
     
  • Why It's An Important Metric
     
  • Bounce Rate v. Buy Rate
     
  • Decreasing Your Bounce Rate
 
      established as a metric in 1998
  • Steve DiPietro of DiPietro Marketing Group coined the term Bounce Rate in 1998 while eCommerce Director for a traditional catalog business.

  • Knowing a site's Bounce Rate is important because you can't convince visitors to do what it is you want them to do until you first figure out how to keep them on the site.

download dmg's web
site bounce rate pdf now

see also...
> ecommerce marketing articles we've penned

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