“Sales were a flat line. With DMG, my orders jumped 470% and Cost Per Acquisition was cut by 90%.”
Carol Comiskey, Partner, Trés Chic Boutique, TCBoutique.com

PPC
A Cost Per Acquisition (CPA) of $92 with an Average Order Value of $65 using Google AdWords? You know you’re in trouble.

When it comes to the most prominent form of search engine marketing, Google AdWords, nearly the entire universe concentrates on keywords.  Not DiPietro Marketing Group LLC.

Keywords are just a small part of what it takes to win using AdWords. The 2 other, more important criteria are the ads themselves and the landing pages.

We’ve heard a hundred times, “We’ll do our own AdWords because my neighbor’s going to teach me”. And, “My friend does it all himself for his business. If he can do it, I can do it and save money in the process.”

So, how much are you saving versus how much you’re losing by doing it yourself? Who’s doing the copywriting? The ad testing? The landing page tests?

How do you know that by using DMG, you wouldn’t realize lower Bounce Rates, which affects Ad Quality Scores, which in turn affects ad position? Or, lower CPA and thus a greater ROI?

Already using an agency? DMG recently found for a new client that’s it’s previous PPC agency never ran ad or landing page tests. They sure pocketed that 15% of spend fee, though.

SEM Is More Than Just PPC
Paid search (PPC) is just one spoke on the SEM wheel. There’s…
* Organic search marketing partly involving optimizing pages with link density
* Increasing link popularity via online press releases
* Increasing link popularity via specially created content
* Comparison shopping engines
* Local search
* Blogging
* Video search optimization

It is unwise to think in terms of each individual medium. DMG takes a campaign approach to search engine marketing SEM that integrates as many of the above as possible for the purpose of increasing revenue at the lowest cost.