The Scientific Animations logo design and web design are complete and it’s time to start generating leads. Here comes the fun part of lead generation.

Starting with the page titled ‘Medical Animations’ (the most relevant key phrase), we have begun testing different landing page designs using Google Website Optimizer. Along with the original page (same design as the other pages on the site), DMG has designed 2 alternate versions page using different layouts and color schemes. The goal is to determine which layout and color scheme converts the greatest amount of visitors to leads. Leads in this case are those who make contact by completing on of a few forms.

The original design and the 2 variations. Variation 1 has the greatest conversion rate to date in the Google Website Optimizer landing page test.

It is very early in the test, but so far, the 2 alternate versions are about even in conversions, both out-pulling the original. We’ll keep you posted on the results as the test continues.