direct-to-consumer brands

Direct-to-consumer brands need to scale. Quickly.

DMG is helping Peter Manning NYC get to scale while ensuring CPA isn’t a cashflow drain.

A disruptor in men’s apparel and a digitally native DTC brand, Peter Manning® created the market segment for classic menswear for not-so-tall™ guys.

DMG is trusted to help the business scale employing:

 Google Ads
 Google Shopping
 Google Video Advertising
 Bing Ads
 Bing Shopping

PMN-logo-300x100
Peter Manning trusts DMG to help the DTC brand scale.

HIGHLIGHTS

 Expanded the universe of relevant keywords 577%
 Optimized the product feed for shopping engines
 Expanded geographical location beyond the U.S.
 Added the Google Video Network to the mix for telling the story via commercials
 Use of Ad Sequencing to test the order in which the Brand’s story is told via commercials
 Testing of text ad headlines, body & landing pages
 Audience and geo location testing
 Conducting experiments such as Target CPA vs. Enhanced CPC

RESULTS

 +147% conversions generated by non-branded search terms
 Shopping engines now generating non-branded conversions
 Continually driving down CPC as well as CPA

All while flying in the face of increasingly intense competition from the likes of DTC brands such as Proper Cloth, UntuckIt and Amazon Marketplace, as well as multi-channel retailers Men’s Wearhouse, Levi’s and American Eagle. Not to mention newcomers to this niche.

TRUST DMG TO HELP GROW YOUR BUSINESS

 Phone Call
An informal call to discuss your situation..  No cost.  No risk.

 Analysis
We’ll study the situation, and provide an honest evaluation.

 You Decide
Maybe stick with your current agency.  Maybe there are things that can be done.  Maybe you’d like to take the leap of faith and put your trust in us.

No cost.  No risk.

Start Building Momentum…fill in the form below.  We’ll get right back to you.