Direct-to-consumer brands need to scale. Quickly.
DMG is helping Peter Manning NYC get to scale while ensuring CPA isn’t a cashflow drain.
A disruptor in men’s apparel and a digitally native DTC brand, Peter Manning® created the market segment for classic menswear for not-so-tall™ guys.
DMG is trusted to help the business scale employing:
Google Video Advertising
Expanded the universe of relevant keywords 577%
Optimized the product feed for shopping engines
Expanded geographical location beyond the U.S.
Added the Google Video Network to the mix for telling the story via commercials
Use of Ad Sequencing to test the order in which the Brand’s story is told via commercials
Testing of text ad headlines, body & landing pages
Audience and geo location testing
Conducting experiments such as Target CPA vs. Enhanced CPC
+147% conversions generated by non-branded search terms
Shopping engines now generating non-branded conversions
Continually driving down CPC as well as CPA
All while flying in the face of increasingly intense competition from the likes of DTC brands such as Proper Cloth, UntuckIt and Amazon Marketplace, as well as multi-channel retailers Men’s Wearhouse, Levi’s and American Eagle. Not to mention newcomers to this niche.
TRUST DMG TO HELP GROW YOUR BUSINESS
An informal call to discuss your situation.. No cost. No risk.
We’ll study the situation, and provide an honest evaluation.
Maybe stick with your current agency. Maybe there are things that can be done. Maybe you’d like to take the leap of faith and put your trust in us.
No cost. No risk.
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